Deepika Padukone Invests in Epigamia
Deepika Padukone has invested with in Drum Foods International Pvt.
Ltd, the maker of flavored yoghourt brand Epigamia, as a part of a strategic partnership that may conjointly see her endorse the brand.
The investment has been created through Ka Enterprises Llp, Padukone’s strategic initiative arm.
The investment been through Series C round raised by the company earlier this year, that additionally saw Danone declaration Ventures and Verlinvest, a Belgium-based consumer-focused investment company, back
the Mumbai-based packaged foods startup.
Epigamia, that makes flavored yoghourt, Greek yoghourt, smoothies, can use the money to rescale its presence across cities.
Drum Foods was established in 2008 by previous Wharton graduate Rohan Mirchandani, gourmet specialist Ganesh Krishnamurthy, Rahul Jain, and Uday Thakkar. Its items are sold through in excess of 10,000 retail locations, including BigBasket and Amazon, other than retailers spread crosswise over Delhi-NCR, Mumbai, Bengaluru, and Chennai. Padukone had set up KA Enterprises in 2017, to use her image and back organizations running from attire, to now sustenance. Up until this point, the firm has put resources into four endeavors.